Visual Grammar Poster

Under the auspices of their ‘Modern Theory’ research platform, DesignPractice, a Brussels based design studio, invited 10 design studios to each produce a poster to ‘communicate an aspect of the fundamental components of visual grammar’. The initial participants were each asked to nominate another studio to take part in the project. The twenty posters were exhibited at MAD Brussels in September 2012

Our intention for this project was to produce a typographic poster using only the text provided in a way that distilled the words to visual abstractions. We anticipated that separating form from meaning would speak about visual grammar in a direct and immediate way.

The final poster is a typeset composition where the boundary between what can and what can’t be read is blurred. The large type is set in ThreeSix 07, a system of seven typefaces comprising only rounded horizontal and vertical strokes, separated into interlocking layers. The body text is set in one weight and size of ThreeTwo 00, an extensive modular type system in which letterforms are composed from dot grids at fixed increments. As type sizes become smaller, resolution decreases; although bodies of text appear to retain typographic features, characters are unrecognisable individually. ThreeSix 07 and ThreeTwo 00 are currently under development by MuirMcNeil.