Two bespoke modular fonts, overlaid in four directional offsets applied to the entrance hall glazing, create a 7.2m height winter-defying supergraphic which is visible at distance on approaches to the LCC.
On the café windows, Schools of Design and Media Shows information in white, hints at melting snow and ice.
Exterior signage photographs 1, 2, 4 & 5 by Lewis Bush.
Printed material in three neon colours enhances the sense of movement generated by the directional offsets of the type system and creates depth through overprinting.
The directional offsets of the core identity are seen here to full effect in this animation for the LCC interior display screen system.